Feature on Extra

Extra shot a little segment on Summer style the other day at Feature.

Luv the Myne dress that one of our girls modeled!

New In Store: Myne Summer 2011

Coachella 2011

Even scorching temperatures of 110 degrees weren’t enough to stop music lovers and celebs alike from letting loose and forgetting about the real world at this past weekend’s annual Coachella Valley Music and Arts Festival.

Every year, Coachella seems to be just as much about seeing and being seen in bohemian, breezy outfits as watching your favorite bands perform- so much so that the event seems to have created its own distinctive fashion vibe. Maxi skirts, straw fedoras, piles of bracelets, printed silk tops and the ubiquitous bikini-as-underwear look are all staples of a girl’s Coachella wardrobe.
Celebrities like Diane Kruger, Malin Akerman, Whitney Port and Busy Phillips were effortlessly chic as they breezed between pool parties, the VIP beer garden, and backstage areas.

At Coachella, though, you don’t have to be on the A-list to make a sartorial splash. Almost everywhere you looked, there were carefree combinations of prints and stacks of jewelry. Enough to make us wish every weekend was Coachella!

One thing’s for sure, we’re starting our quest for three days of perfectly bohemian outfits for next year’s festival today.

If next year is as hot as this year was, I’ll want this lightweight Myne Camilla dress to throw on over a Lover bikini. Pair that with a floppy straw hat, leather gladiators, and piles of jewelry and viola!

Actually, with Summer arriving any day now, I might just have to rock this outfit a bit sooner and have it remind me of those amazing 3 days in the desert.

xo, Frederique

Just In: Myne Spring '11

Can you say SPRING?! New Myne just arrived! Prints prints and more prints. So pretty and fresh. We are loving the wild flower print (pic 2). Just girly enough.

Catt Sadler in Myne 'Raquel' Dress

Imagine our delight when we turned on E! News the other night and saw the lovely Catt Sadler in one of our fav Holiday dresses. Check out Catt rocking the Myne 'Raquel' Dress above. We love how she wore with it with her hair up and the fab black cocktail ring. Click the look book image for ordering information.

Time for MYNE Holiday!

What's In Now: Myne Evan Top

Kristin Cavallari rocking the Evan Top on the Hills.
We just got a few in! Soo cute!