New this week: Helmut Lang Spring '11

Helmut Lang is the latest collection added to the Feature roster of designers.

We are so excited to get the first delivery from Spring 2011 in this week!

We are drooling over the Khaki Silk Trench, and the Red Dress is just in time for

Valentine's Day (which is also our 3 year Anniversary)!!

Just In: R.N by Rozae Nichols Sp '11

R. N by Rozae Nichols Spring '11, need we say more?

Just arrived, and we gotta say the tie-dye prints are To Die!!

Simple and Chic: Kimberly Ovitz Spring 2011

The first taste of Spring is finally arriving. And we are so excited for the newest addition to the Feature list of designers- Kimberly Ovitz! We loved the simplicity of the colors and shapes in her Spring 2011 collection. Above is a taste of what's arriving in store this week.

Can't Wait For: 3.1 Phillip Lim Handbags

Lucky Magazine: Lucky Local Breaks with Feature

Have you picked up this months Lucky yet?! We are doing a special Lucky local breaks and...wait for it...offering 30% off the entire store! All new merchandise is 30% off, and all 50% already marked sale is 60% off! I know, your welcome. And when we say new pieces, we mean it! New Resort and Pre-Spring from Geren Ford, Clu, Suno, R.N by Rozae Nichols, and Vena Cava. Good stuff will go quickly so better hurry.

And you have to mention LUCKY when you come in!

Refinery 29 Street Style: Vena Cava and Low Luv

Katie is the latest stylish find on Refinery 29s Street Style Series. And we of course are huge fans of her outfit. Such a great way to make sweat pants not look slouchy. The Vena Cava Fiberboard Tank is clean and chic, and perfect with the half tuck. And the double Low Luv x Erin Wasson cuffs add just the right amount of edge.

Jak and Jil: Suno Jacket

ok, Jak and Jil is one of our favorite blogs in the whole wide world. Tommy Ton takes the most insanely beautiful photos! Whenever we are in need of a little inspiration or just want to look at pretty things, Jak and Jill is our go to. The above photo was one of our particular favorites, the bright color combo with the Proenza sweater and the Suno jacket is so vibrant. And oh heeey, we just happen to have the Suno jacket in store now! One of the many fab pieces from the Resort collection. Click the jacket for piece info.

Image via: Jakandjil.com